CATHERINE WADDINGTON

Head of Communications, Abandon Normal Devices

​Key Expertise: Audience Development, Marketing, Brand Management.

An experienced professional specialising in arts marketing and management, with more than 15 years in the cultural and events sectors. She trained in Business Management and has spent most of her career working in strategic communications and project management roles for a variety of organisations. This range of projects has been diverse in scale, with budgets ranging from £0 to £3million so she has developed the ability to be truly audience focussed while being able to understand and work within the wider business and operational context.

She is driven by developing creative partnerships to deliver communication strategies and has worked in Senior Management roles for more than 10 years with relationships being key to her success. Her core experience and interest is in brand management and the development creative and effective communications campaigns alongside strategic audience development.

Previous roles include: Programme Manager for WE PLAY, the North West cultural legacy programme for London 2012; Marketing Manager for Imperial War Museum North, Roadshow Manager for London Organising Committee for the 2012 Olympic Games, Brand Marketing Manager for Liverpool 2008, Events Executive for the London 2012 Olympic Bid team, Finance & Administration Manager for Greenwich & Docklands Festivals.

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