Anthony Andrews
We Are Parable
Key Expertise: Marketing and PR
Other Expertise: EDI, Audience Development, Event Production, Public Speaking
We have created a number of experiential events that focus on film exhibition, including a film festival with Spike Lee, a preview of Black Panther at the BFI Southbank and doing regional events to support the nationwide release of Idris Elba's directorial debut, Yardie.
In my previous career, I have gained 15 years in marketing experience. For We Are Parable, we have focused heavily on marketing partnerships with like minded organisations who have access to similar audiences that we would like to reach. For example, we worked with The New Black Film Collective in order to reach Black audiences in London. In addition, we created relationships with publications such as the Voice newspaper and Pride magazine, which in turn helped us to build credibility amongst our target audience.
Key Expertise: Marketing and PR
Other Expertise: EDI, Audience Development, Event Production, Public Speaking
We have created a number of experiential events that focus on film exhibition, including a film festival with Spike Lee, a preview of Black Panther at the BFI Southbank and doing regional events to support the nationwide release of Idris Elba's directorial debut, Yardie.
In my previous career, I have gained 15 years in marketing experience. For We Are Parable, we have focused heavily on marketing partnerships with like minded organisations who have access to similar audiences that we would like to reach. For example, we worked with The New Black Film Collective in order to reach Black audiences in London. In addition, we created relationships with publications such as the Voice newspaper and Pride magazine, which in turn helped us to build credibility amongst our target audience.